Maandag 18 December kondigde MSC Cruises aan dat zij sponsor worden van de Formule 1.
In 2024 wordt MSC Cruises de titelsponsor van maar liefst twee races in de Formule 1 World Championship Grand Prix-serie 2024.
MSC Cruises, titelsponsor van 2 Formule 1 races
MSC Cruises kondigde in haar persbericht aan dat zij de titelsponsor zal zijn van twee Formule 1 races. Zij zullen de titelsponsor zijn van de Japanse Grand Prix op 7 april 2024. De Formule 1 Grand prix in Japan is de vierde race van het seizoen, de “MSC Cruises Japanse Grand Prix” en vindt plaats tussen 5 en 7 april 2024 op het Suzuka circuit in Japan.
En zij zullen ook de titelsponsor zijn van de Italiaanse Gran Premio dell’Emilia Romagna op 21 mei 2024. Deze Formule 1 Grand Prix wordt gereden op het beroemde circuit van Imola, wat al voor vele mooie Formule 1 races en momenten heeft gezorgd in de afgelopen jaren. De “Formule 1 MSC Cruises Gran Premio dell’Emilia Romagna 2024” vindt plaats tussen 17 en 19 mei 2024.
MSC Cruises, Global Partner van de Formule 1
De naam van MSC Cruises is al sinds 2022 verbonden aan de Formule 1.
In 2022 ging deze cruise rederij een meerjarige samenwerking aan met de Formule 1, tot het wereldkampioenschap van 2026. Door de aanhoudende groei en interesse in de Formule 1 heeft MSC Cruises besloten om de samenwerking verder uit te breiden en de titelsponsor te worden van twee Formule 1 races op de kalender van 2024.
Het merk en de naam van de cruisemaatschappij zal zowel worden opgenomen in de naam van deze Formule 1 races, als ook in de branding op de twee Formule 1 circuits. Dit vormt een aamvulling op de normale branding op de circuits met dank aan de wereldwijde sponsoring van MSC Cruises aan de Formule 1 tot 2026.
Maar is het niet een beetje gek om de Formule 1 te sponsoren, terwijl duurzaamheid, zeker op het gebied van cruisen nu zo’n hot topic is?
Duurzaamheid en verantwoord reizen worden elk jaar belangrijker. Ook de cruisewereld probeert haar schepen duurzamer te maken en verantwoord reizen met cruiseschepen mogelijk te maken.
Dit is wat MSC Cruises zelf zegt op haar website;
“Ons doel is duidelijk: MSC Cruises moet in 2050 een netto nul-emissiebedrijf zijn.”
PIERFRANCESCO VAGO
Uitvoerend Voorzitter
“Onze verantwoordelijkheid: duurzaamheid
Omdat we een familiebedrijf zijn, kunnen we investeren in de lange termijn,
om de planeet en de oceanen voor toekomstige generaties te behouden.
We reizen met de grootste zorg over de oceanen,
met respect voor de kustgemeenschappen die we bezoeken.”
Lees HIER meer over wat zij zelf schrijven over duurzaamheid op hun website.
Ook Formule 1 is bezig met duurzaamheid
Is het een vreemde keuze van MSC Cruises om de Formule 1 te sponsoren?
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